Personalized Training in
Search Engine Optimization

Are you looking for any custom courses in Search Engine Optimization?

The online course offered by SB Digital Academy in SEO might be the right one for you.

Course Overview

Search Engine Optimisation or SEO is essentially making alterations to your website, so it organically ranks first on a search engine’s results page (SERP). It is arguably the heaviest part of the course, however certain institutes teaching methods and support make it easier for students.

This is a full-fledged practical-oriented course that covers advanced aspects of Digital Marketing and Search Engine Optimization and Search Engine Marketing. This course focuses on technical, mobile, and off-page strategies for increasing site traffic. Learn how to build SEO for targeted audiences through content localization, and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, and leverage link-building activities to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

Modules to choose in Search Engine Optimization Training

Module 1:- Basics or SEO & Keyword Research

  1. Laying the groundwork for online SEO Training

    1. What is SEO?

    2. Importance of SEO in Digital Marketing

    3. What is Search Engine & how does it work?

    4. Google Algorithms

    5. Important Terminologies


  1. Keyword Research: Integral Part of On-page SEO

    1. Introduction to SEO keyword research

    2. Types of Search results in Google SERPs

    3. Types of Keywords & their usability

    4. Keyword Research using Google Ad Keyword Planner (Paid)

    5. Keyword Research using Other Free Tools

    6. Competitor Analysis Overview

    7. Keyword Density

3. SEO for Content

  1. Use of keywords in content

  2. Types of content

  3. Content topic research

  4. Content optimization

  5. Yoast SEO

  6. Content marketing techniques


4. Web property Creation and optimization

  1. Blog creation on Blogger.com

  2. Blog/Website creation on Wordpress.com



5 days (10 hours, 2 classes of 2-hour duration/week)
Module Training Fee = 1000/- INR

Module 3:- On-page Technical SEO & Analysis of Data

  1. Website Audit

    1. UI/UX Analysis

    2. Domain Authority, Page Authority, Rank Checks

    3. Planning website structure

    4. Crawlability Issues Check

    5. Making a site indexable

    6. Use of HTTPs

    7. Fixing up canonical issues

    8. Canonical tag optimization

    9. Website Speed check

    10. Making a site mobile-friendly

    11. Image compression plugin

    12. Fix Broken Links

    13. Fixing duplicate content issues

    14. Meta Data Analysis & Meta tags optimization

    15. Geotag optimization

    16. Anchor text optimization

    17. Schema implementation

    18. Facebook Open Graph Implementation

    19. Twitter card implementation

    20. XML & HTML sitemap optimization

    21. robots.txt file / meta robots optimization

    22. W3C Validation

    23. CSS Validation

    24. URL Structure Analysis

    25. Content Analysis


2. Google Search Console

    1. Setting up your Google Search Console for SEO

    2. Understanding of Google Search Console Reports

    3. Use of various tools of Google Search Console


3. Google Analytics

  1. Google Analytics Overview

  2. Setup Google Analytics

  3. Understanding the reports


10 days (20 hours, 2 classes of 2-hour duration/week)
Module Training Fee = 1500/- INR

Module 4:- Off-page SEO

  1. Search Engine Submission

  2. High Reputed Directory Submission

  3. Content Marketing

  4. Unique Articles Syndication

  5. Press Release Sharing

  6. Web 2.0 Site Creation/Optimization and Blog Posts Submission

  7. Micro-Blogging

  8. High DA Social Bookmarking

  9. PPT Creation, Submission, and Sharing (As per requirement)

  10. Video Optimization & Sharing on Youtube, Vimeo, etc. (As per requirement)

  11. Infographic Creation, Submission, and Sharing (As per requirement)

  12. Classified Ad Posting

  13. Business Listing

  14. Profile Linking & Profile Creation

  15. Image Sharing & Optimization

  16. Search Engine Submission

  17. Forum Posting & Answering to Quora posts

  18. RSS Feed Submission

  19. Explore Guest Postings (As per requirement)

  20. Yahoo Answers & Blog Comments (As per requirement)

  21. Regular Back Link Monitoring

  22. Disavow Spam Sites from sending backlinks to your site


7 days (14 hours, 2 classes of 2-hour duration/week)
Module Training Fee = 1000/- INR

Module 5:- Google Ads Tool

    1. Introduction to Google Ads

    2. Understanding Google Ads Account Structure

    3. Introduction to SEM Terminologies

    4. Differentiate Your Services

    5. 4Ps of Marketing

    6. Target and Segment Your Audiences

    7. Understand your Customers Pain Points

    8. Working with Keywords

    9. Writing Ads in Google Ads

    10. Creating and Managing Your Ad Campaigns

    11. Ads Reporting and Account Performance


5 days (10 hours, 2 classes of 2-hour duration/week)
Module Training Fee = 1000/- INR

Module 6:- Google Tag Manager Tool

    1. Learn & Understand and Use Google Tag Manager with confidence

    2. Learn how to deploy various tags and track them in Google Analytics

    3. Achieve Google Analytics implementation Mastery

    4. Learn how to use Data Layer to track certain actions

    5. Learn how to deploy Facebook pixel via Google Tag Manager

    6. Become confident in using Google Tag Manager

    7. Learn DataLayers in Google Tag Manager Course

    8. Track YouTube Video using Google Tag Manager

    9. Import and Export Tags from one account to another


5 days (20 hours, 2 classes of 2-hour duration/week)
Module Training Fee = 500/- INR

Programme Overview

  • Programme type (eg. Certificate, Diploma, etc):- Certificate (will be provided by SB Digital Academy)

  • Mode of Teaching/Training (eg. Online/Offline):- Live Online Classes (On Google Meet/Zoom) in 1: 1 ratio

  • Duration and timing:- 40 Days (80 hours, 2 classes of 2-hour duration/week)

  • Course commencement:- Any time the student likes. But once started the student has to maintain regularity otherwise he/she will lose track of the course.

  • Class Timings (Day/Dates):- The different time slots available for personalized coaching are as follows. You may choose a time slot from any of these (slots are subject to availability). If you prefer any other timing please contact us over the phone and discuss.
    Weekend Classes

      • Slot 1:- Every Saturday & Sunday | 8:00 am - 10:00 am (Available)

      • Slot 2:- Every Saturday & Sunday | 10:30 am - 12:30 am (Booked till September)

Weekdays Classes

        • Slot 5:- Every Monday & Thursday | 5:00 pm - 7:00 pm (Available)

        • Slot 6:- Every Monday & Thursday | 8:00 pm - 10:00 pm (Booked)

        • Slot 7:- Every Tuesday & Friday | 5:00 pm - 7:00 pm (Available)

        • Slot 8:- Every Tuesday & Friday | 8:00 pm - 10:00 pm (Booked)

  • Intake capacity:- 1-2 (maximum)

  • Medium of instruction:- English & Bengali & Hindi

  • Specialization:- Search Engine Optimization & Email Marketing

  • Eligibility:-

      • Anyone pursuing under-graduation courses (any stream) from any college all over India

      • Anyone pursuing post-graduation courses (any stream) from any college all over India

      • Any Graduate/Post Graduate (any stream) from any college all over India

      • Any individual residing in India (any province) of any age

      • Must have a laptop/desktop with a standard/high-speed internet connection

  • Fee Structure:-

      • 6000/- total fee (Installment available- First Installment of 3000/- INR to be paid before the commencement of the course. Second installment of 3000/- INR to be paid after one month of the commencement of the course)

  • Evaluation Pattern:- Practical Assignments will be given & Theoretical Questions will be asked (Online Test will be conducted)

  • Placement:- This is a personalized training course in Search Engine Optimization, intended to impart knowledge to those who wish to learn the subject for personal use. Hence, our academy will be providing internship opportunities (if the student doesn't have any project of his/her own). Reference may be provided subject to the availability of any job in the known circle.

Interested to get personalized training in Search Engine Optimization?

Contact Now @ 8902006719