Personalized Training in Content Writing & Content Marketing

Personalized Training in Advanced Level Certification Course in
English/Bengali Content Writing & Content Marketing

Course Overview

Content Writing has emerged as a very lucrative and promising career with the advent of the internet. Although no specialized degree is required to become a content writer, a degree in literature or mass media comes as an added advantage to the cutting-edge competition in the field. A certificate course in enhancing the skill in content writing will definitely help to bridge the gap existing between academia and industry. This is a full-fledged practical-oriented course that covers advanced aspects of SEO Content Writing in English. The course comprises the following modules which will cater to the learner to get an idea of SEO Content Writing in English. This is a fully practical-oriented course.

• Programme type (eg. Certificate, Diploma, etc):- Certificate (will be provided by SB Digital Academy)

• Mode of Teaching/Training (eg. Online/Offline):- Live Online Classes (On Google Meet/Zoom) in 1: 1 ratio

• Duration and timing:- 15 Days or 15 weeks programme (30 hours, 1 class of 2-hour duration/week)

• Course commencement:- Any time the student likes. But once started the student has to maintain regularity otherwise he/she will lose track of the course.

• Class Timings (Day/Dates):- The different time slots available for personalized coaching are as follows. You may choose a time slot from any of these (slots are subject to availability). If you prefer any other timing please contact us over the phone and discuss.

Weekend Classes

• • Slot 1:- Every Saturday & Sunday | 8:00 am - 10:00 am (Available)

  • Slot 2:- Every Saturday & Sunday | 10:30 am - 12:30 am (Booked till September)

Weekdays Classes

• • Slot 5:- Every Monday & Thursday | 5:00 pm - 7:00 pm (Available)

  • Slot 6:- Every Monday & Thursday | 8:00 pm - 10:00 pm (Booked)

  • Slot 7:- Every Tuesday & Friday | 5:00 pm - 7:00 pm (Available)

  • Slot 8:- Every Tuesday & Friday | 8:00 pm - 10:00 pm (Booked)

• Intake capacity:- 1-2 (maximum)

• Medium of instruction:- English & Bengali & Hindi

• Eligibility:-

  • • Anyone pursuing under-graduation courses (any stream) from any college all over India

    • Anyone pursuing post-graduation courses (any stream) from any college all over India

    • Any Graduate/Post Graduate (any stream) from any college all over India

    • Any individual residing in India (any province) of any age

    • Must have a laptop/desktop with a standard/high-speed internet connection

• Fee Structure:-

  • • 4000/- total fee (Installment available- First Installment of 2000/- INR to be paid before the commencement of the course. Second installment of 2000/- INR to be paid after one month of the commencement of the course)

• Course Details:-

Unit I: Basics of Content writing

1. The Concept of Content Writing and its relevance

2. Role and Functions of Content Writers

3. Print and Web Content Writing

4. Scope and Types of Content Writing

5. Principles and processes of content writing

Unit II: Types of Content writing

1. The process of Content Writing – getting the brief, ideating, researching, structuring, formatting

2. Editing and Proof-Reading—following company style sheet, grammar, copy flow, restructuring, market research

3. Writing Styles - Non-fiction (Essays, Reports), Advertising, Newspapers

4. Writing blogs, case studies, white papers

5. Corporate Communications -- Writing for business to business (B2B), business to consumer (B2C), press releases, newsletters – focus on language, jargon, writing style, target audience, formal and informal language

Unit III: Types of Content

• A. Visual Content

1. Infographics- Importance and relevance

2. Images, Screenshots

3. Videos, Memes, GIFs

4. Product Demonstrations

• B. Interactive Content

1. Quizzes

2. Polls

3. Interactive white papers

Unit IV: Tools of the trade

• A. Social Media

1. Understanding the basics of social media

2. Understanding social media content writing

3. Understanding PR

• B. Plagiarism laws in Content Writing

1. What is plagiarism, rules on plagiarism

2. How to write plagiarism-free copies

• C. Free tools and paid tools

Unit V: Content Strategy & Marketing

• Evaluation Pattern:- Practical Assignments will be given & Theoretical Questions will be asked (Online Test will be conducted)

• Placement:- This is a personalized training course in Content Writing & Content Marketing, intended to impart knowledge to those who wish to learn the subject for personal use. Hence, our academy will be providing internship opportunities (if the student doesn't have any project of his/her own). Reference may be provided subject to the availability of any job in the known circle.