Personalized Training in
Social Media Marketing

Social Media Marketing (SMM) involves paid as well as organic marketing techniques on social media platforms like Facebook, Instagram, YouTube and more to drive traffic to a company’s website. In this module, you will learn to create effective social media strategies on platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google My Business, etc.

You will learn to target the right audience, build a social media campaign, write ad copies and ad creatives. In addition to this, you will also learn the various metrics involved in SMM like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.

1. 1. Overview of Social Media Marketing

   2. Facebook Marketing

   3. Instagram Marketing

   4. Youtube Marketing

   5. Pinterest Marketing

   6. Twitter Marketing

   7. LinkedIn Marketing

   8. Reddit

   9. Quora

   10. Social Media Content Creation

   11. Social Media Content Strategy

   12. Writing Advertisement Copies

   13. Social Media Campaign Ideation

   14. Paid Social Media Marketing

• Programme type (eg. Certificate, Diploma, etc):- Certificate (will be provided by SB Digital Academy)

• Mode of Teaching/Training (eg. Online/Offline):- Live Online Classes (On Google Meet/Zoom) in 1: 1 ratio

• Duration and timing:- 20 Days (40 hours, 1 class of 2-hour duration/week)

• Course commencement:- Any time the student likes. But once started the student has to maintain regularity otherwise he/she will lose track of the course.

• Class Timings (Day/Dates):- The different time slots available for personalized coaching are as follows. You may choose a time slot from any of these (slots are subject to availability). If you prefer any other timing please contact us over the phone and discuss.

Weekend Classes

• • Slot 1:- Every Saturday & Sunday | 8:00 am - 10:00 am (Available)

  • Slot 2:- Every Saturday & Sunday | 10:30 am - 12:30 am (Booked till September)

Weekdays Classes

• • Slot 5:- Every Monday & Thursday | 5:00 pm - 7:00 pm (Available)

  • Slot 6:- Every Monday & Thursday | 8:00 pm - 10:00 pm (Booked)

  • Slot 7:- Every Tuesday & Friday | 5:00 pm - 7:00 pm (Available)

  • Slot 8:- Every Tuesday & Friday | 8:00 pm - 10:00 pm (Booked)

• Intake capacity:- 1-2 (maximum)

• Medium of instruction:- English & Bengali & Hindi

• Specialization:- Social Media Marketing

• Eligibility:-

  • • Anyone pursuing under-graduation courses (any stream) from any college all over India

    • Anyone pursuing post-graduation courses (any stream) from any college all over India

    • Any Graduate/Post Graduate (any stream) from any college all over India

    • Any individual residing in India (any province) of any age

    • Must have a laptop/desktop with a standard/high-speed internet connection

• Fee Structure:-

  • • 4000/- total fee (Installment available- First Installment of 2000/- INR to be paid before the commencement of the course. Second installment of 2000/- INR to be paid after one month of the commencement of the course)

• Evaluation Pattern:- Practical Assignments will be given & Theoretical Questions will be asked (Online Test will be conducted)

• Placement:- This is a personalized training course in Social Media Marketing, intended to impart knowledge to those who wish to learn the subject for personal use. Hence, our academy will be providing internship opportunities (if the student doesn't have any project of his/her own). Reference may be provided subject to the availability of any job in the known circle.